rate you would like?
environment?
Want to keep existing
employees happy?
the rate you would like?
environment?
Want to keep existing
employees happy?
Regain control of your company—and your life. End the cycle of inconsistent performance, high turnover, and stalled growth. Strengthen leadership, accountability, and execution so the business performs without constant owner intervention.
Build structure that holds.
Let’s GO!
Growing up in a small Wisconsin town, I developed a strong work ethic and respect for responsibility. Watching my family navigate the pressure of running a multi-generational business shaped how I understand leadership and ownership. That foundation, combined with decades of executive experience, evolved into the MAAX™ framework—a disciplined approach to strengthening leadership, accountability, and execution so businesses perform without depending on the owner.
No Bottlenecks.
Just Forward Progress.
Why wait? Act Now!
Build a Company That Performs Without You in the Middle
When leadership behavior, accountability, and decision flow are aligned, teams execute with clarity and consistency. Learn the first steps to reduce owner dependency and install structure that improves productivity, performance, and service.
Robin P.
Owner at The Treysta Group
I am continually impressed with Dan’s ability to see an opportunity for his company but more importantly, teach others how to find that opportunity for their businesses. You can’t go wrong with choosing to work with Dan.
Daniel K.
Board Member at Big Brothers Big Sisters of Dane County
Dan is the quintessential professional, down to earth, and personable. His suite of skills makes Dan invaluable and a delight to work with.
David S. Boyd
Dan brought a high level of “out of the box” thinking to our process. He helped us understand how social media would fit into our business model, introduced us to the possibilities of work in China, and helped us think about how our re-branding efforts would be integrated with our strategic and tactical business decisions.
Gary Mack H.
Mary Mack’s, Inc.
Dan is not what I thought a consultant or coach would be, and that’s a good thing. Dan helped me get out of my own way and make hard decisions. He is results-oriented, big on culture, big on results, and big on empowerment!
Dan & Becky C.
Carey Seamless Gutters
Dan is straightforward and addressed our challenges in a way that pushed us outside of our comfort zone. Our revenue has continued to grow each year since working with Dan. He knows his stuff and isn’t afraid to have tough and necessary conversations to help improve our business.
David D.
No Fear Dentistry
We have seen double-digit growth every year since we hired Dan as a business consultant/coach! Dan is great at listening and understanding the issues. I plan on working with Dan for many years to come.
What do you want your business to deliver?
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Stronger leadership control and operational efficiency -
Improved employee retention and accountability -
Meetings that drive execution—not discussion -
Attracting and developing high-performing talent -
Scalable growth without constant firefighting -
A business that supports your life—not consumes i