As part of our focus on sales, we are also planning on covering topics like customer service and loyalty. After all, customers are a huge part of any business, and a direct factor in how well your sales do.
Carol Roth has an excellent list of ways you can create a more loyal customer base. While the entire list is filled with gems, here are some of our favorites.
11. Make it Hard for Them to Go!My one best tip for “Creating Customer Loyalty In Business” is build a genuine relationship with them that will make it difficult for them to desire to go anywhere else for business. By showing the customer that they come first, are sincerely valued and that they are being given loyalty, it should warrant a mutual response. In my humble opinion, in a world where business is not always based on genuinely caring and integrity, I believe that these qualities will separate one from all of the rest.Thanks to: Kevin Benton of Kevin Benton Ministries.
16. Under Promise, Over DeliverPeople like to promise the world and then often have trouble meeting their commitments. Only promise what you know you can deliver. There will be times life gets in your way. Personal, family, work, or tech issues will all trip you up. You need to make sure you can deliver even when life interferes. Then, when life is not tripping you up, you will be able to deliver more than what you promised. When you over deliver, you will WOW your client. They will feel they are getting more bang for their buck.Thanks to: Lauren MacEwen of SM Cubed.
32. Communicate!Clear, factual & prompt communication establishes the foundation for a relationship of trust & value. Each customer interaction should focus on the customer & their needs. Listening is often the most important part of communication, and in the case of customer relationships, it conveys interest & concern for the needs of your customer. Customer communication can require patience on the part of your representative. With this in mind, select your customer service personnel with care.Thanks to: Dale Little of Business Strategist, Dale Little.
89. Facilitate Problem Solving
Your customers come to you because you or your products solve some type of problem or create an opportunity. Take it one step further; don’t stop at just your product as a solution. Become a master at facilitating questions and conversations. Get others to think by asking them action oriented thinking questions: “How might you approach a problem such as this?” “How might you go about changing that?”
By working with customers in this way you do something no one else does! Priceless Value!Thanks to: Harlan Goerger of H. Goerger & Associates dba AskHG.