As part of our focus on sales, we are also planning on covering topics like customer service and loyalty. After all, customers are a huge part of any business, and a direct factor in how well your sales do. Carol Roth has an excellent list of ways you can create a more loyal customer base. … Continue reading “Creating Customer Loyalty For Your Business”
How many of you spend hours writing the perfect sales letter, only to find it didn’t generate any sales leads? One of the biggest issues with sales copy is that we forget the most important thing – a call to action. Cynthia Perun, over at Entrepreneur, gives you 7 tips for writing dynamic sales letter, … Continue reading “The Importance Of A Good Call-To-Action”
Want to see how to destroy a great reputation that took years to build in just a few short weeks? You might want to talk with Toyota. In their quest to become the world’s largest car company they made a mistake that GM was often considered guilty of. They let quality slip. That alone probably … Continue reading “Toyota, what have you done?!?”
If the feedback I have been getting from executives holds true, 2010 will be the “Year of Performance.” There is a common theme that has been popping up in virtually every discussion I have had over the last few months. And that is quote:”We believe we are at a point where we have the right … Continue reading “The Year of Performance”
In my September newsletter I discussed the concept of change. Largely I see the majority of us resistant to change (which I would doubt there would be many arguments against this) and as a society/business community expecting change to happen instantaneously. We are very much in a “now” society. Technology has spoiled us to the … Continue reading “A Discussion on Change Management and How to Make it Work”
Imagine you are making a trip to another city. Unfortunately your car is broke down and you have to rely on someone else to get you exactly where you want to go. In an urban area you might call a taxi, take the bus, or ride on a train/subway. If you live out in the … Continue reading “Just How Important is Communication?”
Is that something that you said to yourself? Maybe even thought it a couple times? I think every business owner or executive has come across a point where they wished they knew all the answers. Every business has its challenges. We may think the grass is greener at another company in another industry in another … Continue reading “Business would be wonderful if I could just fix all these damn problems!”
Natasha Vora is a friend of mine who owns Indocara. Her company specializes in bringing textiles and furnishings from Southeast Asia to sell in the US. She has a small retail shop located in downtown Madison as well as an online presence at www.indocara.com. Though Natasha and I come from very different backgrounds, we do … Continue reading “The importance of buying local to the economy.”
What if you could reinvent your business or your product and grow by 20% this year, would you do it? My guess is probably so. Today I read an article on Inc. Magazine’s website (twitter inc5000 if you are interested.) about a small chemical company that did just that. In Max Chafkin’s article, he shared … Continue reading “Invention out of necessity”
Growth is possible anytime, anywhere, in virtually any industry. All too often we miss these opportunities over concerns and fear from what we see occurring in the marketplace. Yet businesses who are poised to grow now will be miles ahead of their competition when the economy shifts. Why would I say this? It’s simple, because … Continue reading “Opportunities Exist: Are you ready for them?”