Today’s Ethical Issues Have Their Advantages. Are You Prepared?

It’s hard to ignore the news when it comes to the apparent lack of ethics both individuals and companies have. Wether it’s the #Metoo movement or the Wells Fargo fake account scandal it can easily appear that everyone is under attack. Today’s political climate only adds to the volatility. The impact of stories like these … Continue reading “Today’s Ethical Issues Have Their Advantages. Are You Prepared?”

Why You Should Be Saying Yes All The Time

We live in a world where we hear ‘no’ a lot.  From the day you are born you are literally hard wired to the word.  If you are a parent you will understand exactly what I mean.  From the moment our children begin to crawl we adults do everything we can to protect them.  After … Continue reading “Why You Should Be Saying Yes All The Time”

Why Awesome is Easy

Recently a grocery chain in our area announced they were closing their doors after 75 years of business. The specialty foods store was recognized for their selection of local cheeses, fruit, and produce. They sited changing economic factors and increased competition as the reason for their demise. News was met with mixed responses when it … Continue reading “Why Awesome is Easy”

Tips To Make The Customer Feel Special

For people who are or have been in the service line, there is no saying in existence in the history of mankind that can ever be more wrong than this one: “The customer is always right.” Nope. Nah-uh. Disagreed. They are most definitely not “always right”. Customers are, afterall, people, and people can be wrong … Continue reading “Tips To Make The Customer Feel Special”

I Want to Thank You.

Around the holidays our actions reflect the sentiment of the time. What happens if you practice these behaviors year round?

Ask Penn State if They Can Measure the Value of Culture

Business leaders find it difficult to measure the impact of culture. However, culture has a real, tangible effect on the success of any company. Understanding its true value can help your company’s ability to grow and innovate. It can also impact the relationship your customers have with your brand. What is the ROI of your culture?

Killing Customer Loyalty One Coupon at a Time

Coupon sites are losing popularity. Merchants are finding out that deeply discounting products and services may not be the answer to creating customer loyalty. However, there are some steps you can take to gain and retain customers.